China Internet & E-Commerce Conference：Microshop

　　全球投资者中国互联网和电商峰会：微店网

　　Three Trends of E-commerce in China

　　微店网黄崇军：中国电商三大趋势

　　China E-commerce Triple Play：JD Alibaba Microshop

　　中国电商三分天下

　　Recently, Morgan Stanley organized China Internet & E-Commerce Conference in Beijing and Shenzhen. The conference is recognized as the most influential Chinese Internet & E-Commerce Conference for its participants of 160-180 top investors from around the world and its exhibition of the brand new investment project.

　　近日，由摩根士丹利筹办的全球投资者中国互联网及电商峰会在北京和深圳举行。中国电商出现新模式——移动社交电商领导品牌微店网应邀出席路演，受到全球顶级投资者的“围追堵截”，微店模式继续刺中资本市场的神经。

　　The leading brand of e-commerce of mobile social network Microshop(OKWEI.COM) was invited to attend the event and it drew great attention from the world's top investors. Microshop model continues to motivate the commercial capital market. Besides Microshop, other influential E-Commerce brand such as Xiaomi, Jumei and JD.COM were invited in this conference.

　　据介绍，摩根士丹利的全球投资者中国互联网及电商峰会China Internet & E-Commerce Conference 是投资界公认最有影响力的中国互联网峰会，历届峰会有来自全球的160-180位顶级投资者参加。也是中国投资界最有影响力的项目路演峰会之一。路演名单显示，除了以微店网为代表的新锐电商品牌，出席本次路演的项目还包括小米、聚美优品、京东、前程无忧、携程网等其他中国重量级互联网平台。

　　Microshop co-founder Huangchong Jun: The three major trends in the Chinese E-Commerce market.

　　微店网黄崇军：中国电商三大趋势

　　Microshop co-founder Huang analyzed the three major trends in the Chinese e-commerce market. Firstly, the traditional business and the E- Commerce providers will go through a third party platform to self-marketing media. Secondly, customers tend to obtain information from normal web searching to demand to Subscribe. Thirdly, mental model of online shopping customers will shift from ‘prices & bargain’ to ‘value & convenience’ oriented.

　　微店网联合创始人黄崇军在路演中分析中国电商三大趋势：第一，传统企业参与电商阵营由第三方平台向自媒体圈子营销过度;第二，客户获取信息方式由搜索向按需订阅转移;第三，网购心智模式从“价格、便宜”向“价值、便利”转变。

　　Huang Chongjun in the analysis pointed out that only small group of E-commerce providers occupy the majority of consumer resources therefore most traditional businesses is difficult to obtain great profit. Besides this, the emergence of mobile providers contribute to marketing through mobile phones and other mobile social media, it will gradually become a trend in marketin circles. It is believed that each businesses will eventually form their own marketing circles, their own distributors system, and through distributors to attract consumers.

　　黄崇军在分析中指出，传统电商平台只有少数商家占据了平台大部分的消费者资源，大部分商家很难获得销售价值，移动电商的出现，自媒体的圈子营销会渐渐成为趋势，每一个商家都会形成自己的营销圈子，搭建自己的分销商体系，再通过分销商吸纳着消费者;

　　Previous mental model of online shopping, price is king, most of the customers driven by promotions, but with the online shopping population levels of consumption, the focus of customer thinking will slowly transit to the value and convenience. Traditional e-commerce information stored in the mobile social media platform, passively waiting for consumers to search, so that consumers can subscribe to the desired product information by their own preferences, so that information is more efficient and more accurate flow.

　　传统电商的信息存放于平台，被动地等待消费者去搜索，移动电商的便利性，让消费者可以按自身喜好订阅所需商品信息，让信息更高效、更精准地流动;

　　以往的网购心智模式中，便宜就是王道，哪边促销跑哪边，但随着网购人群消费层次的提高，消费者的思考重心，会慢慢过渡到价值和便利性。

　　Chinese E-Commerce Market will be divided into three

　　中国电商三分天下

　　Huang pointed out that the E-Commerce provider, Jingdong Mall has comprehensive logistics and warehousing system, upstream procurement and supply chain efficiency, it can take place in the future of Chinese E-Commerce Markets.

　　Alibaba is China's leading brands, its data upstream suppliers, the number of goods as aspects overwhelmingly, in the short term will occupy an important position in Chinese market.

　　Microshop provided a model on mobile social network, representing a new force mobile Internet era, the core values of the microshop model is to provide the best E-Commerce provider channel and channels construction systems for global suppliers, including suppliers of traditional business, which accounted for 93% of retail market share, they will be the next target microsho customers, a huge blue ocean market.

　　尽管中国电商巨头林立，但黄崇军指出，在以后的电商发展中，中国电商将出现三足鼎立的局面：

　　京东商城以完善的物流仓储体系为利器，由于其上游采购以及供应链效率的提高，可以在中国电商的未来中占据一席之地;

　　阿里巴巴是中国电商的领导品牌，其在上游供应商数据，商品数量当方面占据压倒性优势，在短期内会占据中国电商市场重要位置;

　　微店网的移动社交电商模式，代表了移动互联网时代的新生力量，微店模式的核心价值是为全球供应商提供最完善的渠道建设电商体系，包括传统渠道主要在线下的供应商，占到中国社会零售93%的市场份额，他们将是微店网未来的目标客户，蓝海市场巨大。

　　Microshop changes E-commerce bussiness: the platform shocked Alibaba

　　微店改变网商：“让阿里巴巴震惊的电商平台”

　　Microshop co-founder Huang Chongjun introduced online microshop in 2013, it is the first proposed microshop concept of E-commerce platform in China (even Baidu Index has not included "micro shop" data), with the help of mobile Internet, microshop has the rapid growth of ten million registered users. So far, Microshop is the fastest growth of E-Commerce network platform in China.

　　“微博改变媒体，微信改变社交，微店改变网商”，微店网联合创始人黄崇军介绍，微店网于2013年上线，是中国最早提出微店概念的电商平台(当时连百度指数都还没收录“微店”的数据)，借助移动互联网东风，微店网一上线即迎来了流量以及注册用户的迅猛增长，至今开微店的用户已经接近千万，成为中国用户增速最快的新型电商平台之一。

　　In the Q & A session, investors said that each business on microshop responsible for merchandise inventory, logistics and customer service, then it is promote through the young Internet users, in this way, it refines the E-commerce provider division, optimizing the traditional E-commerce sales and supply chain efficiency. This structural breakthrough is essentially different from the simple online micro-marketing.

　　有投资者在提问环节表示，微店模式让有货源的商家负责商品的库存、物流和客服，让普通的年轻网民负责推广，在某种程度上细化了电商分工、优化了传统的电商链条效率，属于框架性创新，与简单意义上的微营销、微电商有本质的区别。

　　Japanese media, "Nikkei News" reported in the headlines once about microshop model: "Let Alibaba shocked E-commerce business platform". Huang pointed that，he still appreciated the co-founder of Alibaba, Jack Ma, for his contribution of the foundational development of the E-commerce market for more than ten years. Huang even said that Jack Ma contributed a lot of infrastructure for the Chinese E-Commerce provider and cultivated a large Chinese online shopping market, making newcomers can stand the front line of the shoulders of a business giant like Jack Ma. Huang described Ma is a very strategic vision person, Ma can foresee the potential of enterprise it their early stage, and even understand their sales and marking pattern.

　　Microshop is not afraid of strong competitors, Huang said, no matter how powerful it cannot defeat a rival business because the products and services meet the needs of the market, by the customer favorite.

　　日本媒体《日经新闻》曾经在头版头条报道过微店模式：“让阿里巴巴震惊的电商平台”黄崇军在路演中说，要感谢马云，因为马云为中国电商努力了十几年，做了大量的基础设施建设，培育了庞大的中国网购市场，使得后来者可以站在巨人的肩膀上前行。是马云让他找到了勇气，马云是个很有战略眼光的人，他能在一个企业还很小的时候，看懂这个模式，并对之采取行动，是因为看到这个企业成长起来对阿里的影响有多大。微店网不惧怕强大的竞争对手，他说，再强大的竞争对手也打倒不了一个企业，一个企业之所生存，是因为他的产品和服务符合市场的需求、受到客户的喜爱。

　　Insiders pointed out that in the context of the mobile Internet, micro-shop concepts and models will continue to be the lead. According to the official website describes the microshop, microshop has already attained large investment from a company in 2014, it proved that microshop earned a good recognition from the market, this is also one of the reason why it is sought after by many international investors in the conference.

　　业内人士分指出，在移动互联网的大背景下，微店的概念和模式将持续受到市场热捧。据微店网官网介绍，微店网已经在2014年获得了某上市公司的战略注资，从某种程度上获得了资本市场的认同，这也是它在本届峰会收到国际投资者追捧的原因之一。